Chapter 1. Developing Leadership Style and Philosophy
Chapter 2. Governance of the Athletic Program
Chapter 3. Vision, Mission, and Goals
Chapter 4. Operational Structure of the Athletic Program
Chapter 5. Office Operations, Finance, and Budgeting
Chapter 6. Managing a Staff to Accomplish Program Goals
Chapter 7. Ethics, Rules Compliance, and Professional Conduct
Chapter 8. Student-Athlete Support Programs
Chapter 9. Sports Medicine and Athletic Training Programs
Chapter 10. Diversity, Inclusion, and Nondiscrimination
Chapter 11. Team Administration
Chapter 12. Event Management and Scheduling
Chapter 13. Revenue Acquisition and Fund-Raising
Chapter 14. Communications, Media Relations, and Promotions
Chapter 15. Facilities and Operations
Athletic Director’s Desk Reference, Second Edition With HKPropel Access, is the most comprehensive resource available for collegiate and high school athletic administrators. Expert leadership advice and practical tools guide administrators in successfully navigating increasingly complex roles in athletic programs of any size.
With more than 75 combined years of experience as athletic program administrators, coaches, and consultants, the authors deliver an engaging narrative and professional insights for athletic directors of all levels. The modern demands on athletic programs and evolving safety and culture issues are reflected in this updated edition, with new content on Title IX compliance, social media communications, planning tools for budgets, cost-saving strategies, revenue generating opportunities, student-athlete mental health, concussion protocols, athletes’ rights, Esports, and more.
Offering a solid foundation of information every athletic director needs to know, plus clear advice on day-to-day operations, this essential resource can be used as an immediate practical guide through the real-world issues typically encountered by every athletic director. An extended table of contents provides an outline of the book elements so athletic directors can quickly find relevant tools within the book and easily reference the corresponding online materials, enabling administrators to confront issues and lead with confidence.
Throughout the book, management tips deliver professional advice, foundational information, problem-solving strategies, and suggestions for management of employees, programs, events, and facilities. Planning tools provide specific steps and considerations to take when developing strategic plans, action plans, professional development plans, and governance systems.
More than 300 documents are delivered through HKPropel. These valuable time-saving resources can be downloaded and customized to suit the needs of any athletic program. Educational resources can be used for teaching and motivating staff, campus constituents, volunteers, and student athletes. Evaluation instruments and risk assessments help today's athletic administrators assess job performance, evaluate program contents, identify risks, and prevent litigation. Policies and forms are easily modified, enabling athletic directors to produce effective policies and procedures that meet their unique needs while saving significant time.
The advice and tools in Athletic Director’s Desk Reference allow professionals to turn theory into immediate practice. The book addresses all the various policy, procedure, and system needs required for becoming an efficient and effective athletic director overseeing a successful athletic program.
Note: A code for accessing HKPropel is included with all new print books.
Donna A. Lopiano, PhD, is president of Sports Management Resources, a consulting firm that draws on the knowledge of experienced former athletic directors to assist scholastic and collegiate athletic departments in solving challenges in growth and development. She served for 18 years as the director of women’s athletics at the University of Texas at Austin and is a past president of the Association for Intercollegiate Athletics for Women. During her tenure at the University of Texas, she built what many believe to be the premier women’s athletic program in the country, twice earning the award for top program in the nation.
Lopiano was the chief executive officer of the Women’s Sports Foundation from 1992 to 2007 and was named one of the 10 most powerful women in sports by Fox Sports. The Institute for International Sport also named Lopiano one of the 100 most influential sport educators in America. She has been recognized for her leadership as an athletic administrator and for advocating for gender equity in sports by the International Olympic Committee, National Collegiate Athletic Association, National Association for Girls and Women in Sport, National Association of Collegiate Women Athletics Administrators, and National Association of Collegiate Directors of Athletics.
She has been a coach of collegiate men’s and women’s volleyball and women’s basketball and softball and has coached the Italian national women’s softball team. As an athlete, she participated in 26 national championships in four sports and was a nine-time All-American in four positions in softball, a sport in which she played on six national championship teams. She is a member of the National Italian American Sports Hall of Fame, National Softball Hall of Fame, Connecticut Women’s Hall of Fame, and Texas Women’s Hall of Fame, among others.