CAMPBELL ESSENTIAL BIOLOGY. 7TH EDITION

Teach students to view their world using scientific reasoning with Campbell Essential Biology. The authors’ approach equips your students to become better informed citizens, relate concepts from class to their everyday lives, and understand and apply real data, making biology relevant and meaningful to their world and futures.
The new edition incorporates instructor feedback on what key skills to highlight in new Process of Science essays and uses striking infographic figures in conveying real data to help students see and better understand how science actually works. New author-narrated Figure Walkthrough Videos appear in each chapter and guide students through key biology concepts and processes.
New topics in Why It Matters inspire curiosity and provide real-world examples to convey why abstract concepts like cell respiration or photosynthesis matter to students. This edition’s unmatched offering of author-created media supports students in the toughest topics with 24/7 access through the enhanced Pearson eText, embedded QR codes in the print text, and Mastering Biology.
Also available packaged with Mastering Biology or as a standalone Pearson eText
Mastering™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools developed to engage students and emulate the office-hour experience, Mastering personalizes learning and often improves results for each student. A wide range of interactive, engaging, and assignable activities, many of them contributed by Essential Biology authors, encourage students to actively learn and retain tough course concepts. Instructors can assign interactive media before class to engage students and ensure they arrive ready to learn. Learn more about Mastering Biology.
Pearson eText allows educators to easily share their own notes with students so they see the connection between their reading and what they learn in class—motivating them to keep reading, and keep learning. Portable access lets students study on the go, even offline. And, reading analytics offer insight into how students use the eText, helping educators tailor their instruction. Learn more about Pearson eText.