Football Intelligence is a pragmatic and comprehensive guide to help sports organisations make the most of their investments in data and analytics. There are significant, often overlooked, and untapped opportunities among the data a club can access.
This book offers practitioners and decision-makers guidance to develop robust football and data strategies, design metrics, and systems to monitor the progression of the club and execute key projects. This book helps you make the most of your technology stack and bring out the best in your analytics team, while creating targeted communication plans.
Let’s evolve how you and your organisation work with data in a new, disruptive direction.
• EVA MURRAY’s background is in data analysis, visualisation as well as community building within the technology industry.
• MATHIEU LACOME built his career in sports, covering multiple roles in football operations before moving to leadership ones in analytics and human performance.