HEALTH FITNESS MANAGEMENT. 3RD EDITION

• Part I. Human Resources
Chapter 1. Recognizing the Importance of Leaders and Managers
Chapter 2. Understanding Organizational Design
Chapter 3. Recruiting the Best Staff for Your Facility
Chapter 4. Training and Developing Staff
Chapter 5. Managing Staff Performance
Chapter 6. Developing a Compensation Program
• Part II. Member Recruitment, Retention, and Profitability
Chapter 7. Marketing Your Program
Chapter 8. Increasing Membership Sales
Chapter 9. Focusing on Customer Service
Chapter 10. Retaining Members Through Program Management
Chapter 11. Generating Revenue Through Profit Centers
• Part III. Operations and Facility Management
Chapter 12. Understanding Financial Management
Chapter 13. Risk Management: Addressing Health and Safety Concerns
Chapter 14. Maintaining Your Facility
Chapter 15. Understanding Legal and Insurance Issues
Chapter 16. Strategic Planning and Evaluation

Health Fitness Management, Third Edition, provides an in-depth picture of the challenging and rewarding role of the health and fitness club manager. Leading experts in the fitness industry share their insights in a practical manner, making this text the most authoritative and field-tested guide to fitness management success.

Whether they are providing service to members, ensuring club safety and profitability, or motivating staff to perform at their best, health and fitness club managers need the right mix of skills and flexibility to support the success and continued growth of their clubs. This third edition addresses recently emerging topics and offers practical tools that will help health club managers succeed:
• Opening chapter scenarios set the stage and put readers in the shoes of a club manager.
• New case studies emphasize the importance of thoroughly understanding legal responsibilities and obligations.
• Best practices and tips for managing social media pages give the reader practical ways to maximize marketing efforts and grow the business.
• Reproducible forms save time in creating templates for common agreements and records, such as a membership agreement, an equipment maintenance form, and a guest registration and exercise liability waiver.
To further support its applied approach, Health Fitness Management, Third Edition, incorporates updated research and industry trends as it leads readers through key managerial development areas. It starts with organizational fundamentals and the payoffs of thoughtful staff recruitment, training, development, and retention. It then shifts to methods for attracting and retaining members while also increasing profitability with the right mix of products and services. Finally, it reviews operational and facility management functions, covering everything from reading financial statements and maintaining equipment to understanding and managing risk.

To aid with retention and for easy reference, The Bottom Line segments sum up the key points to emphasize the most important topics in the text. Learning objectives, key terms, and a list of references round out each chapter to foster a better learning experience. Instructors will have access to an instructor guide, which contains additional practical assignments, and a test package for gauging student comprehension.

Written by industry experts, Health Fitness Management, Third Edition, is the fundamental resource for the management and operation of health and fitness facilities and programs. Enhanced with practical scenarios and applied knowledge, it provides a solid foundation for students preparing for a management career in the health and fitness industry, and it serves as an essential reference for professionals already enjoying the challenges and opportunities of club management.
AUDIENCE
A text for upper-level undergraduate students taking fitness management or related business courses. Also a professional reference for club managers and owners.