INTERNATIONAL SPORT MANAGEMENT. 2ND EDITION

INTERNATIONAL SPORT MANAGEMENT. 2ND EDITION

Editorial:
HUMAN KINETICS
Año de edición:
Materia
Ciencias del Deporte
ISBN:
978-1-4925-5678-7
Páginas:
456
N. de edición:
2
Idioma:
Inglés
Disponibilidad:
Disponible en 2-3 semanas

Descuento:

-5%

Antes:

109,82 €

Despues:

104,33 €

• Part I. Issues in International Sport Management
Chapter 1. Development of Globally Competent Sport Managers
Chapter 2. The Globalized Sport Industry: Historical Perspectives
• Part II. Field of Play in International Sport
Chapter 3. Sport in North America
Chapter 4. Sport in Latin America and the Caribbean
Chapter 5. Sport in Western Europe
Chapter 6. Sport in Eastern Europe
Chapter 7. Sport in Africa
Chapter 8. Sport in the Arab World
Chapter 9. Sport in Oceania
Chapter 10. Sport in South Asia and Southeast Asia
Chapter 11. Sport in Northeast Asia
• Part III. Governance in International Sport
Chapter 12. Olympic and Paralympic Sport
Chapter 13. International Sport Federations
Chapter 14. The World Anti-Doping Agency and Ethics in Sport
Chapter 15. Professional Sport Leagues and Tours
Chapter 16. Youth Sport Events and Festivals
• Part IV. Management Essentials in International Sport
Chapter 17. Intercultural Management in Sport Organizations: The Importance of Human Resource Chapter 18. Macroeconomics of International Sport
Chapter 19. The Business of International Sport
• Part V. International Sport Business Strategies
Chapter 20. International Sport Marketing
Chapter 21. Digital Media in International Sport
Chapter 22. International Sport Tourism
• Part VI. Frontiers and Challenges in International Sport
Chapter 23. Corruption in International Sport
Chapter 24. Corporate Social Responsibility, Sport, and Development
Chapter 25. International Sport Management: A Way Forward

International Sport Management, Second Edition, takes a comprehensive look at the organization, governance, business activities, and cross-cultural context of modern sport on an international level. As the sport industry continues its global expansion, this second edition serves as an invaluable guide for students whose careers will require an international understanding of the relationships, influences, and responsibilities in sport management.

With a diverse editorial team and assembly of contributors from all corners of the globe, this text presents a truly international perspective and multiple viewpoints on the burgeoning subfield of international sport management. Each chapter showcases how sport operates in various geopolitical environments and cultures, and the text has been updated to address current issues in the industry:
• An engaging new opening chapter on growth in international sport
• A standardized organization of the part II chapters for easier comparison across regions
• A new chapter dedicated to social media in international sport
• New content on corruption and doping in sport, including examples from the Olympics

International Sport Management, Second Edition, introduces students to the structure of governance in international sport and prepares them to apply management strategies in the business segments of sport marketing, sport media and information technology, sport event management, and sport tourism. Case studies and sidebars apply the concepts to real-world situations and demonstrate the challenges and opportunities that future sport managers will face on a regular basis. Instructors will find a suite of ancillaries: a test package, a presentation package, and an instructor guide with tips on incorporating the case studies into the course to maximize the practical learning experience.

With International Sport Management, both practicing and future sport managers will develop an increased understanding of the range of intercultural competencies necessary for success in the field. Using a framework of strategic and total-quality management, the text allows readers to examine global issues from an ethical perspective and uncover solutions to complex challenges that sport managers face. With this approach, readers will learn how to combine business practices with knowledge in international sport to excel in their careers.
AUDIENCE
A textbook for undergraduate courses in international sport management; also a reference for study-abroad courses and libraries.