Chapter 1. Understanding the Sport Event Industry
Chapter 2. Event Conceptualization
Chapter 3. Event Bidding
Chapter 4. Event Budgeting
Chapter 5. Event Sponsorship
Chapter 6. Event Marketing
Chapter 7. Media Relations and Promotion
Chapter 8. Contract Considerations
Chapter 9. Risk Management and Negligence
Chapter 10. Event Staffing
Chapter 11. Event Services and Logistics
Chapter 12. Event Day Management
Chapter 13. Postevent Details and Evaluation
Running a successful sporting event—whether it’s a local event, state championship, or international competition—requires the knowledge and skills to plan, organize, promote, lead, and communicate effectively. Managing Sport Events, Second Edition With Web Resource, will prepare readers to manage events with ease, guiding them through the entire process, from event conception to postevent evaluation.
Merging research findings with best practices, Managing Sport Events, Second Edition, presents the key principles of event management to prepare students to enter the field with the skills needed to immediately engage in event production and evaluation. With updated references throughout, the second edition emphasizes practical application by offering plenty of contemporary examples and learning opportunities for students:
• New industry profiles at the beginning of each chapter showcase professionals putting theory into practice
• Added sections address emerging trends and topics, such as sustainability and event security
• Examples show how new technologies can be utilized for event management and event presentation
• Scenarios highlighting recreational and community events better represent smaller-scale events such as a local 5K run or a youth basketball tournament
• Case studies and learning activities at the end of each chapter allow students to put theory into practice
• A new web resource offers mini case studies with multiple-choice questions that provide immediate feedback to help students gauge their comprehension
Managing Sport Events, Second Edition, leads students through the reality of what it takes to conduct a successful event. Starting with event conception and development, the text then addresses key planning areas, including staffing, budgeting, marketing, promotion, sponsorship, and legal and risk management. It then moves into key operational areas such as services, logistics, and on-site management, and it concludes the process with postevent duties and considerations.
Managing Sport Events, Second Edition, integrates the traditional business segments of sport management with the unique requirements of event management. This guide is an essential resource for current and future professionals working in parks and recreation, tourism and hospitality, and sports at all levels—youth, high school, college, amateur, minor league, professional, and international competition.
Textbook for introductory courses in sport event management and facility management; reference for academic libraries and sport event professionals.