Part I Career Direction
Chapter 1 Beginnings
Chapter 2 The Job Search
Chapter 3 Academic Career
Chapter 4 Solo Practice
Chapter 5 Group Practice
Chapter 6 Transitions
Part II Marketing and Monitoring
Chapter 7 How to Get the Mediaâ?™s Attention
Chapter 8 The Wonderful World of Marketing
Chapter 9 Optimizing Your Practice
Chapter 10 Upping Your Game by Using Systems
Chapter 11 Saving Money
Part III Internet University
Chapter 12 Website Optimization
Chapter 13 How to Make and Post Effective Videos for Your Practice
Chapter 14 All About Reviews
Chapter 15 Digital Marketing and Advertising
Part IV Enhancing Both Practice and Career
Chapter 16 Building and Running Your Own Surgical Suite
Chapter 17 Publishing for the Profession and for the Public
Chapter 18 Technology, Trends, and Traps
Chapter 19 A Successful Medspa
Chapter 20 Medical Inventions From Idea to Funding
Part V Watching your Back
Chapter 21 Contracts
Chapter 22 The Wheel of Misfortune Managing Medical Liability in Plastic Surgery
Chapter 23 Building and Protecting Your Wealth In Three Acts
Chapter 24 Taking Control of Your Life
Chapter 25 The Changing Face of Plastic Surgery
Cut through the fog and set your compass for success!
The Business of Plastic Surgery: Navigating a Successful Career, 2nd Edition is essential reading for every plastic surgeon. Chart your own course through the arc of a rewarding career.
In this comprehensive guide, learn practical strategies to excel in private, group, and academic practice. Master business skills from digital marketing to evaluating new technologies. Discover how to fight physician burnout and strike a work–life balance for a truly satisfying future.
Topics rarely covered include thoughtful perspectives on underrepresentation by race, ethnicity, sexual orientation, and gender.
An all-star list of contributors offers secrets in navigating stormy seas.
This book includes complimentary access to a digital copy on https://medone.thieme.com.