THE CAMBRIDGE HANDBOOK OF CONSUMER PSYCHOLOGY

• Part I. Individual Consumer Decision Making and Behavior:
1. Consumer happiness and well-being
2. Attitude change and persuasion: past, present, and future
3. Consumer prediction: forecasted utility, psychological distance, and their intersection
4. Consumer emotions
5. Evolution and consumer behavior
6. Consumer neuroscience: revealing meaningful relationships between brain and consumer behavior
7. Developmental consumer psychology: children in the twenty-first century
8. Consuming brands
9. User design through self-customization
• Part II. Interpersonal and Social Consumer Psychology:
10. Identity-signaling behavior
11. Coping research in the broader perspective: emotions, threats, mindsets, and more.
12. Power and consumer behavior
13. Social hierarchy, social status, and status consumption
14. Word of mouth and interpersonal communication
15. Gift giving
16. Interpersonal influences in consumer psychology: when does implicit social influence arise?
17. Agency and communion as a framework to understand consumer behavior
18. Online social interaction
• Part III. Societal Structures:
19. Ethical consumption
20. Government efforts to aid consumer well-being: understanding federal health warnings and disclosures.
21. Taxes and consumer behavior
22. Moral and political identity.
23. The consumer psychology of online privacy: insights and opportunities from behavioral decision theory
24. Consumers and healthcare: the reluctant consumer.
25. Social class and scarcity: understanding consumers who have less.
26. Why should we then share? Collaborative consumption, from theoretical roots to new opportunities.
27. Globalization, culture, and consumer behavior.

Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This Handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-edge research at the individual, interpersonal, and societal levels. Leading scholars summarize past and current findings, and consider future lines of inquiry to deepen our understanding of the psychology behind consumers' decision making, their interactions with other consumers, and the effects of societal factors on consumption. The Cambridge Handbook of Consumer Psychology will act as a valuable guide for faculty as well as graduate and undergraduate students in psychology, marketing, management, sociology, and anthropology.

Features
• Covers the most recent material not available in other handbooks
• Features contributions from the most accomplished and innovative young scholars in their areas of expertise
• Lays the foundation for future research in consumer psychology

Authors
• Michael I. Norton, Harvard Business School, Harvard University
Michael I. Norton is a Professor of Business Administration in the Marketing Unit at Harvard Business School. He is the coauthor, with Elizabeth Dunn, of Happy Money: The Science of Smarter Spending (2013).
• Derek D. Rucker, Kellogg School of Management, Northwestern University
Derek D. Rucker is the Sandy and Morton Goldman Professor of Entrepreneurial Studies in Marketing at Northwestern University's Kellogg School of Management. His articles have appeared in numerous publications, including the Journal of Personality and Social Psychology, the Journal of Consumer Research, the Journal of Marketing Research, and the Journal of Consumer Psychology.
• Cait Lamberton, Katz Graduate School of Business, University of Pittsburgh
Cait Lamberton is an Associate Professor and Fryrear Faculty Fellow in Marketing at the Katz Graduate School of Business at the University of Pittsburgh. Her work has been published in the Journal of Consumer Research, the Journal of Consumer Psychology, the Journal of Marketing Research, the Journal of Marketing, and the Journal of Public Policy and Marketing.