• Part I. Launching Your Career in Sport Business
Chapter 1. Mastering the Craft of Sport Business
Chapter 2. Essential Lessons for the Sport Business Professional
Chapter 3. Fostering Meaningful Business Relationships
• Part II. Building Your Branding and Selling Skill Sets
Chapter 4. Executing a Consistent Process and Vision
Chapter 5. Filling an Industry Need
Chapter 6. Building a Championship Brand
Chapter 7. A Mindset of Authenticity: The First Step in a Successful Sport Business Venture
Chapter 8. Handling Crises Calmly and Capably
Chapter 9. Building a Brand That Reflects Your Core Values
• Part III. Mastering Modern Media and Technology
Chapter 10. Harnessing Modern Media Strategies
Chapter 11. Changing Technologies, Changing Consumption
Chapter 12. Using Analytics and Social Media Effectively
Chapter 13. Translating Technology Into New Markets
• Part IV. Making Successful Deals
Chapter 14. Developing Business Deals Consistent With Your Core Values
Chapter 15. The Arc of the Deal
Chapter 16. Working Toward Consensus
Chapter 17. The Importance of Marketing in Deal Making
Chapter 18. Operating Successfully in the Public and Private Domains: The Birth of MAPS and the Rebirth of Chapter 19. Mastering Licensing Strategies as Part of Your Brand
Chapter 20. Securing Strategic Sponsorships: The Sponsor’s Perspective
Chapter 21. Securing Strategic Sponsorships: The Rights Holder’s Perspective
• Part V. Mastering Leadership Skills
Chapter 22. Creating a Framework for Leadership
Chapter 23. Operationalizing Philosophy and Values While Building a Culture of Integrity and Excellence
Chapter 24. Championing Equity, Diversity, and Inclusion in the Workplace
Chapter 25. Leadership Lessons Learned the Hard Way
Chapter 26. Cultivating a Winning Edge
Chapter 27. Sustaining Excellence: From Stadiums to Stewardship
If you love sports and are fascinated by business dealings in this trillion-dollar global industry, then this is the anthology you’ve been waiting for. The Sport Business Handbook: Insights From 100+ Leaders Who Shaped 50 Years of the Industry provides insider perspectives from more than 100 of the biggest names in the sport business industry. Plentiful examples and stories, including insiders’ views of major sports deals, make this book a bible of information for those looking to begin or advance a career in the field or for anyone interested in the behind-the-scenes intricacies of sport business.
Editor Rick Horrow, an internationally known sport business and sport law expert who has been the architect of more than 100 deals worth more than $20 billion, has teamed up with renowned sport business scholar and practitioner Rick Burton and author Myles Schrag to assemble one of the most unique sport books ever published. You will be both informed and entertained by the personal insights of prominent sport business leaders, including league commissioners such as Gary Bettman, Don Garber, and Paul Tagliabue; team owners such as Jerry Colangelo and Tom Ricketts; executives such as Larry Lucchino and Pat Williams; administrators such as Joe Castiglione and Deborah Yow; professional athletes such as Scott Hamilton and Cal Ripken Jr.; and media personalities such as Jay Bilas and Ann Meyers Drysdale. This all-star team also includes legendary Duke University men’s basketball coach Mike Krzyzewski as the foreword author.
The Sport Business Handbook gives you guidance for everything from the basics of breaking into the sport industry to the intricate skills required to become an industry giant:
• Consider the role you want to play, what your values are, and how you can set yourself up for success in the industry.
• Understand the value of brand management and the opportunities for those with strong knowledge and skills in this area.
• Embrace technology and use the power of modern media to guide your organization toward its goals.
• Master leadership skills by establishing a framework for thinking and behaving as a leader at all times.
Each chapter addresses a specific topic and weaves in story-like sidebars that share rare glimpses into professional dealings in sport. These 80-plus sidebars include “Game Changer” sidebars, which describe pivotal moments that influenced sport leaders as they strived for success, and “360” sidebars, which present alternative perspectives so all viewpoints are explored in finding best practices.
Instructors who adopt the text will have access to an instructor’s guide that includes links to online video and audio clips that tie in directly to book topics, along with a “Breakthrough Moments” list of the 50 most significant events, chosen specifically to supplement the book’s content with societal context and historical depth. These additional tools feature questions and activities to spark classroom discussion and facilitate an enhanced learning experience for students.
Nowhere else will you find such a comprehensive guide with practical advice and personal stories from the biggest names in the industry. The Sport Business Handbook is an engaging, informative book that will help you discover your strengths and develop your skills so you can become one of the leaders to shape the sport business industry for the next 50 years.
Applied reference book for sport business, management, and marketing professionals; sport historians; sport business leaders; and sport fans. Supplemental text for sport business and sport management courses with an applied focus.