Tough Questions, Great Answers offers specific guidance for responding to difficult patient questions, such as: How do you set your fees? Do you guarantee your work? Do you treat AIDS patients? How long can this treatment wait? Robin Wright describes how to turn a challenging conversation into a chance to build patient satisfaction with your dental practice. Based on research with U.S. dental professionals, this book gives great answers to nearly one hundred of the most common questions patients have. An excellent resource for the whole dental team.